A NOSTALGIC THEME ADDS A COMFORTING, COUNTRIFIED TOUCH TO THIS FULL-SERVICE GROCERY STORE CONCEPT that combines the spirit of a weekend farmers market with the convenience of a neighborhood store. Signaling a welcome blast from the past, these features are both familiar and approachable. Highlights include:
Modeling illuminated category blade discs after glass bottle caps from the 1960s.
Repurposing milk can vessels into signage holders.
Repurposing antique vintners buckets into light fixtures.
Placing cut metal farm icons atop in-aisle navigational street signs.
Using vintage brick paneling.
Finishes such as a dismantled snow fence rescued from the Wyoming interstate system, corrugated metal paneling, rough-sawn cedar planking, and reclaimed barn siding also supports the farmers market vibe and adds rural flair. A produce department in the store's center provides a vibrant centerpiece and sends a strong, visually-pleasing message about the brand's focus on fresh, healthy, natural, and organic offerings. The colors and textures are coupled with a format designed for efficiency and accessibility. Store maps are not necessary. Neither are numbers on the aisles, which are low and easy to navigate.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).