Tasty, vibrant changes develop when this urban design prototype gets a major makeover. Emphasis on the chain's Mediterranean heritage and freshness of food incorporates a new logo and key messaging into an interior featuring a mouth watering, menu-inspired color palette derived from regional herbs and spices.
Greens, yellows, browns and reds create a warm, inviting setting, accented by natural birch wood furnishings and finishes. Large-format original artwork adorning walls and patio lights strung across the ceiling further enlivens the space, reflecting a fun and spontaneous environment. Paprika-colored wall with graffiti-style writing highlighting ingredients, menu items and brand messages further sharpens focus on the brand's identity.
Adding operational enhancements, including to-go and online order pick-up window, enhance guest experience and speed of service.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 2,000 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).