AN EASY FLOWING LAYOUT GUIDES VISITORS THROUGHOUT VARIOUS ZONES IN THIS TWO-STORY PROJECT FILLED WITH SCRUMPTIOUS SIGHTINGS.
Boasting over 7,000 confections, the design highlights the product using candy-inspired elements that create desire and spark imagination. Central to the space, a signature lollipop tree serves as both a beacon and an anchor and is visible from all angles. A larger-than-life chocolate bunny, decadently drippy fixtures depicting fudge, and swirling architectural moldings resembling frosting add to the sweet customer experience.
More delectable details include:
Appealing to a more adult demographic in the bar area through a savvy, modern Marie Antoinette aesthetic.
Bridging cafe seating with the bar and to-go offer to create a unified space.
Bringing extra sparkle to the branding presence with an eye-popping effect of using the brand's turquoise color against clean, white furnishings.
Beckoning candy lovers from afar with glowing brand colors at night in the second-floor windows.
Whetting appetites with the scent of waffle cones, wafting through the air.
Because the building is part of a historical site, bright, lively colors bring the brand to life and blend perfectly with the stately structure.
Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 1,500 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).