“A décor improvement strategy alone will not significantly improve sales. It is generally a combination of in-store elements that contribute to a retail experience that translates into a good ROI,” Tim Morrison, Little’s supermarkets studio principal, told Retail Leader. Colleague Daniel Montaño, principal of Little’s brand experience studio, recommended focusing on customer-facing areas and communication, signage, and wayfinding.
Joseph Bona, president of brand environments at CBX, believes any changes should be meaningful in layout and key categories. He also suggested studying retailers outside of your channel or category to discover ways to differentiate your store.
The retailer wants to reinforce and communicate the idea that it “owns black and white” with a new store prototype. Iconic black-and-white art will decorate walls of new units, which will have walnut and Carrera marble floors, metallic ceramic accents and fixtures made of polished chrome, smoked glass and high gloss lacquer.
Sephora Americas has acquired Scentsa—state-of-the-art interactive digital technology designed to enhance the beauty shopping experience in-store—from Crescent House Publishing, a multimedia company serving the retail industry that’s based in Carlsbad, California.
The new Rogers retail stores include a personalized and integrated service approach that brings the connected technology experience to life. Customers will now have access to more tailored one-on-one service, more of the latest technology and products, and more ways to stay connected and entertained than ever before.
Carphone Warehouse chose Synovate Retail Performance to partner with them in a performance improvement project called the ‘Key Store Challenge’. 25 Carphone Warehouse stores were equipped in an initial project designed to investigate how measuring footfall, analyzing consumer purchasing behavior and using this feedback could be used by Carphone Warehouse to increase conversion rates.
Emerging consumer demands for high-quality experiential shopping, organic/natural foods and stiff competition led to a need for change for the Boston supermarket chain, Roche Bros. They engaged FRCH to develop a fresh look for their stores while retaining the essence of their proud heritage.