Play N Trade franchise retailers sell new and used video games, hardware and accessories. With 250 stores in the US and Canada, Play N Trade is one of the fastest growing franchises in the US (ranked 36th in 2010 by Entrepreneur Magazine). Play N Trade’s original store was designed for the hard core gamer with an all-black interior. However, Wii and the introduction of new games for women and families, as well as adults over 50 expanded the gaming market beyond the hard core gamer. EWI Worldwide was chosen to redesign the stores based on our customer insights into the evolving gaming market.
According to Pep Boys, the redesign reflects the company’s latest efforts to make auto repair more accessible and engaging for consumers. The redesigned retail store also will feature a multitude of new design elements and strategies both inside and out. The store’s new exterior offers a softer, more distinctive appearance, with stone masonry and hardwood accents adorning the building and signage. These design elements carry through to the store’s interior, which features a wide range of improvements.
Select Comfort appears healthy with a new go-to-market strategy, a big advertising push, redesigned stores and a focus on selling not just beds and bedding but a whole “sleep experience” to younger, health-conscious, and high-income customers.
New store concept with enhanced hands-on bear-making process and new interactive features
Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, has opened its first highly anticipated newly designed store at West County Center in St. Louis. The store is one of six that the company will open this year in select markets across the United States.
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Reimagined Build-A-Bear Stores Produce 20%…
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Aaron Brothers has launched their new prototype in two locations in Southern California, where the company began more than six decades ago. The West Hollywood and Woodland Hills stores were designed by award-winning strategic brand and design firm Chute Gerdeman, long respected for creating unforgettable retail environments.
Aéropostale, a mall-based apparel retailer for teens, is upping the ante on its brick-and-mortar experience with a new concept store. Featuring interactive fitting rooms and iPad self-service stations, the new store was developed to “inspire a more solid emotional connection with our teen audience,” Anthony McLoughlin, Senior Director of Interactive Marketing for Aéropostale, told Retail TouchPoints.