In-store technology and fixtures are the budget items most likely to see an increase this year, according to A.R.E.’s 2015 Purchasing Forecast.
As retailers seek to integrate experiences into the customer journey in-store, nearly half (46%) expect to spend more on in-store technology this year. Also likely to see gains are fixtures (42%), fixture hardware/accessories (37%), signage and graphics (36%), and design services (31%). While not among the highest forecasted increases overall, props/décor is more likely than all other categories to see “significant increases” in sales (16%).
Retailer spending on products and services for store interiors will hold steady for the most part. More than half of retailers responding to the survey, conducted in June, expect expenditures to remain about the same as last year for mannequins/forms, lighting, flooring, props/décor, transportation and logistics, installation services, paints and coatings, and architectural woodwork/millwork.
Design firms can expect the most gains from large retailers, while hardware providers look to benefit most from midsize retailers and technology integrators will win from all sizes of retail chains.
Large retailers (more than 1,000 locations)
Midsize retailers (200 to 1,000 locations)