Denny Gerdeman, co-chairman and founder of Chute Gerdeman, received design:retail magazine’s annual Luminary award.
Gerdeman received the award at the annual Portfolio Awards Dinner, held during the design:retail Forum in Savannah, Ga. Gerdeman is the only design firm executive to be recognized this year. He will be honored along with Richard Hamori, senior VP of store planning & design at Hudson’s Bay Co., and James Bellante, senior VP, visual merchandise presentation at Macy’s Inc.
Winners of the award were selected based on an online survey of more than 700 magazine readers. According to the magazine, the award recognizes “outstanding individuals who have demonstrated unparalleled creative excellence, exemplary professional leadership and unwavering personal commitment to the retail design industry—lighting the way for others, inspiring us with their accomplishments and visionary guidance.”
In an interview for the award announcement, Gerdeman gave voice to the passion he brings to the business: “It is emotionally invigorating. If you love what you do, it’s not work. It’s exciting. What we do is important for our clients. It’s their future. We take it seriously, but it is an enjoyable journey,” he said.
In receiving this distinguished industry recognition, Gerdeman joins Chute Gerdeman cofounder and co-chairman Elle Chute, a past recipient. The award is one in a long list of industry honors for Gerdeman, including the Markoupoulos Award and the RDI Legion of Honor.
Gerdeman is president of PAVE (the Planning and Visual Education Partnership) and is a member and past president of the Ohio Chapter of Retail Design Institute. He also has served on the A.R.E. Board of Directors and is a member of the Editorial Advisory Board for design:retail magazine.