“A décor improvement strategy alone will not significantly improve sales. It is generally a combination of in-store elements that contribute to a retail experience that translates into a good ROI,” Tim Morrison, Little’s supermarkets studio principal, told Retail Leader. Colleague Daniel Montaño, principal of Little’s brand experience studio, recommended focusing on customer-facing areas and communication, signage, and wayfinding.
Joseph Bona, president of brand environments at CBX, believes any changes should be meaningful in layout and key categories. He also suggested studying retailers outside of your channel or category to discover ways to differentiate your store.