In-store tapas cross-merchandise with community appeal
WHOLE FOODS CORAL GABLES’ TAPAS Y TAPS, CORAL GABLES, FL, US
Design: ID & Design International
Size: 470 sf
Completion: May 2014
Photography: ID & Design International
CULTURE AND CROSS-MERCHANDISING COMBINE TO FORM AN ENGAGING SETTING in this wine, beer, and tapas bar. Dramatically striking, yet intimate, the space creates a destination while offering grocery shoppers an opportunity to taste items offered inside the store. The tapas concept subtly promotes South Florida’s Hispanic community without the expected Latin American theme.
Since existing ceiling elements could not be removed, illuminated laser cutouts in a canted hot-rolled-steel ceiling treatment brand the space. The prominent messaging invites shoppers to add relaxation time to the chore of grocery shopping. Sensitive to the design and product adjacencies, the in-store eatery creates homeyness with reclaimed wood.