GPA’s marketing experts will showcase the latest ways to transform retail environments into spaces that motivate and engage consumers by using substrates, along with proven techniques to help brands and campaigns thrive at their booth, #3071.
To help retail marketing professionals learn about the latest resources at their disposal, GPA is preparing an exciting experience that starts with their new booth design. Simulating a variety of marketplaces, it will feature mini retail environments that immerse attendees in the endless possibilities of working with GPA’s substrates. With applications spanning the wine and spirits, clothing, fast food, grocery, and cosmetics markets, GPA aims to inspire showgoers with new ideas.
GPA will illustrate that every surface can be a branding opportunity with substrates designed for windows, walls, floors, countertops, and even asphalt surfaces. With their latest additions, GPA will introduce visitors to new products that add excitement to brands and retail projects, including Folex Synthetics, which are used for durable shelf and bottle labels, signage, and promotions.
Brown Kraft and KraftBak Boards will also be featured for the distinctive touch they add to packaging, along with Azuna 3D Film, which captivates with its three-dimensional bubble pattern and is ideal for adding drama to packaging and signage. These items are only a few of the unique substrates that GlobalShop visitors will have the opportunity to explore, with many more available to them.
This year, GPA will also be co-exhibiting with a versatile print media company for brick, asphalt, and concrete. Attendees will have the opportunity to see this rugged aluminum foil media in action, learn about profitable uses, and see how they can transform overlooked surfaces into cost-effective mass media platforms.