Super Dreams

Popup provides memorable, interactive experience

Super Bowl fans get a super size, interactive experience with this big, bold design project by JGA for their client, Sleep Number. The popup is part of Super Bowl Live, a 10-day festival in downtown Minneapolis.

“With Minneapolis being the hometown of Sleep Number, the larger than life popup obviously makes a statement,” says Ken Nisch, chairman of JGA.

Stretched fabric over a metal frame creates the 12-ft.-tall helmet. Inside the light and airy interior, shoppers are immersed in a memorable experience with the Sleep Number 360 smart bed. They can see, hear and feel the bed intuitively sensing and automatically adjusting, allowing them to experience the individualized benefits of the 360 smart bed and effects of quality sleep and performance. Shoppers will feel the bed adjust the level of comfort and support to their bodies and may even raise their heads to alleviate snoring, according to JGA.

For more, see the video below: