Large format concept offers efficient, exciting experience
Combining different stores-within-a-store, the brand’s largest concept ever in this colorful, easy-to-maneuver setting is exciting, energetic, and efficient. The store serves as a testing site to determine the effectiveness of certain services in a large format. A kitchen and café, a brew room offering more than 230 types of beer, a wine department with more than 900 bottles, and a produce department are the most prominent zones in the flowing, cohesive layout. Graphic vertical blades anchoring the major departments provide a vertical visual break from the mostly horizontal interior.
Befitting the new, bigger space, large-format graphic communication panels tell stories of locally sourced products and suppliers. Rustic, modern touches, such as digitally filtered images of produce and farming in an abstract, painterly style, convey a local farm vibe. A hanging track system allows for easy sign changes. With integrated graphics, the light fixtures serve double duty as a communication tool. Additional graphics on the front and back walls support the community and put shoppers first with such phrases as “Hannaford nourishes communities” and “”If it’s important to you, it’s important to us.”
The kitchen is the chain’s first, full-service prepared foods offering. A comfortable, relaxing restaurant-quality environment, cozy seating, and noise-reducing acoustic treatments in the café encourage guests to linger for dinner or lunch.
Materials and finishes such as handcrafted tile in the meat, seafood, and bakery areas and natural stone wall cladding in the cheese department convey the high quality of products and services. A palette of warm, Earth-toned yellows, greens, reds, and oranges supports the brand’s promise of fresh and healthy foods.
A central canopy over the prepared foods organizes and defines the fresh items, creating a destination zone. Rustic barnwood plank luxury vinyl tile in a contemporary pattern helps control the pace of the shopper’s journey. A 700-sq.-ft. community room is also available to nonprofit groups.