Nordstrom debuts NYC men’s store
NORDSTROM MEN’S STORE NYC | NY, NY
size: 47,000 sf
completion: April 2018
OPENING ITS FIRST FULL-LINE NEW YORK CITY LOCATION AND FIRST-EVER, STAND-ALONE MEN’S STORE, visitors will find a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of services. The three-level store features the company’s newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city.
An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven’t experienced before.
Nordstrom has also been a longtime believer of investing in artwork for its stores. New Yorkers will experience an extensive collection, featuring 39 works by both international and American artists, with a quarter being local. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture entitled “Arctic Tree” by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.
Exclusive merchandise concepts
Olivia Kim, Nordstrom VP of creative projects, has curated a special Comme des Garçons (CDG) shop that will feature one of the largest local selections of the fashion house’s coveted brands. Kim commissioned artist Marc Hundley to design a space that invokes both the ethos of CDG and the streets of New York City.
In a first for Nordstrom, the men’s flagship will also feature designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but are distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker’s sporty and formal offerings. The Nike Men’s Project, a sportswear and shoe destination for style and fitness-obsessed customers, will offer the brand’s latest sneakers and apparel collections.
The store also features an array of customization and personalization experiences, including Levi’s Tailor Shop, where customers can shop Levi’s Authorized Vintage, one of the largest vintage denim collections in existence, and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait.
More customization and personalization experiences include:
- Shinola – watch customization and tech products
- Samuelson Custom Suit Visualizer – interactive digital made-to-measure suiting experience
- Eton Endless Aisle – digital touchscreen offering dress shirts and ties
- Le Labo – personalized fragrance labels in the grooming department
To celebrate the Nordstrom opening, brands have created limited-time exclusives, such as Cole Haan NYCH, a curated quarterly collection only available for 30 days, exclusive denim fit and wash options from Rag & Bone, Paige, AG Jeans, Citizens of Humanity, an exclusive camo jacket by Canada Goose, and footwear from Timberland and Magnanni.
Customers can shop a comprehensive selection of apparel brands across a broad range of price points, including Adidas, Carhartt WIP, Rodd & Gunn, Stone Island, Death to Tennis, Norse Projects, Lemaire, Moncler, Canali, Topman, Ted Baker London, Hugo Boss, Giorgio Armani, Tiger of Sweden, and Givenchy. The accessories department houses brands like Foundwell, Ray Ban, Moscot, Mykita, Prada, and Loewe. The vast shoe department will include Reebok, Common Projects, Vans, Alden, Church’s, Salvatore Ferragamo, Balenciaga, Gucci, and exclusives from Greats and Jack Erwin.
The grooming department will introduce to the U.S., barber-created Murdock London, who will be sending barbers to New York for special appearances. Saturdays NYC will launch product alongside brands like Proraso, Kiehl’s, Tom Ford Grooming and exclusive Ted’s Grooming Room by Ted Baker London. An extensive fragrance selection will include options from Parfums de Marly, By Killian, Chanel, Valentino, Prada, Armanicorpor, Dior, and many others.
Service and experience
A number of shopping services will provide convenience, speed, and ease. At each store entrance shoppers will find Express Returns kiosks, plus Style Boards, 24/7 buy online and pick-up in store, reserve online and try in store and three-hour same day delivery anywhere in Manhattan, all which seek to bridge the convenience of online shopping with the personal experience of the store.
Shoppers will have access to 24/7 Express Services during all hours for fashion emergencies like lost luggage or items that went unpacked, in addition a cell phone charging station, expert Shoeshine, an onsite Alternations & Tailoring department, and complimentary personal stylists.
In the Clubhouse Bar customers can treat themselves to a drink or meal, while taking in intimate views of Central Park and Columbus Circle. Hand-crafted cocktails, a selection of fine wines, as well as carefully selected snacks with seasonality in mind, including warm toasts, indulgent melts and a signature lobster roll developed by Nordstrom chefs will be available. The Coffee Shop will feature Toby’s Estate Coffee, a small batch roaster based in Brooklyn, serving unique handcrafted drinks by skilled baristas. As an added twist, the coffee bar will also offer draft beer on tap in addition to a section of local pastries.