Boardroom Salon for Men, a men’s grooming chain, has opened its 30th salon in Dallas at The Hill. The Texas-based company plans to add 14 or more locations by the end of next year and by 62 locations in the next four years, bringing its total to 92 salons.
Upcoming openings, all in the U.S., include:
- Fort Worth’s Clear Fork development in June
- Houston’s Kingwood area in August
- Atlanta’s Peachtree Corners area in September
- Tulsa, Okla., in November
- Entrance into the Phoenix market with multiple openings in early 2019
Husband-and-wife team Bruce and Heather Schultz pioneered the concept of luxury salons for men with the launch of Boardroom in 2004. What started as an idea to build a single salon has now grown to 30 locations across Texas, Tennessee, Oklahoma, and Georgia.
“We’ve built a strong brand, reputation,and proven business model that makes Boardroom a preferred tenant in the finest retail centers across the country,” said Bruce Schultz, co-founder and CEO of Boardroom. “Our success has been directly related to our ability to build the best teams in the industry and provide a consistent client experience.”
Boardroom’s Annual Membership offers unlimited haircut services, plus 10% off all other services and products for one year. Memberships are honored at all Boardroom locations, making it convenient for frequent business travelers.
With luxury salons for men becoming a fast-growing business category, the Schultz’s recently opened Brighton Barber Institute (BBI), a premier barber curriculum to develop future licensed barbers. BBI provides specialty training for licensed cosmetologists.