There’s no squawking about the fact that U.S. sales of wild bird products are soaring, especially among older Gen X adults and Baby Boomers. But don’t count out Millennials, many of whom are taking cues from older relatives.
Products that don’t take up too much space can let younger people who live in apartments and townhouses in on the fun.
The pastime is a passion for pet owners, in particular. Research shows a growing number of Americans feed and take care of wild birds that live around their homes and the market for wild bird products is projected to reach $2.2 billion by 2021, according to Wild Bird Products: U.S. Pet Market Trends and Opportunities, a new report from Packaged Facts.
The market includes packaged seeds, nuts, and seed blends, suet and nectar, and non-food products such as feeders, houses, and baths.
Less space means wider appeal
“The great thing about wild birds is that they’re everywhere and they do their own thing; you don’t need to have a large, outdoor space to accommodate them,” advises David Sprinkle, research director for Packaged Facts. “Products that promote the natural aesthetic of wild bird feeding, but also don’t take up too much space, can let younger people who live in apartments and townhouses in on the fun.”
Packaged Facts also finds that pet owners, regardless of the type of animal they have, are much more inclined to feed wild birds than non-pet owners. The report states that the pastime is becoming more popular across all adult age demographics, with 57.2 million people aged 16 and older participating in 2016, up 8.6% from 2011.
Age plays significant factor
Yet, even though wild bird feeding has wide appeal, age is a significant factor in identifying people who have an affinity for the activity. Older Gen X adults and Baby Boomers are the two generations most likely to feed wild birds.
While the Millennial generation may not be currently feeding wild birds as their older relatives, many Millennials own pets. With this in mind, Millennials may begin feeding birds at a younger age than individuals from previous generations, according to Packaged Facts.