Herschman Architects has announced its new name: Onyx Creative.
The firm’s rebrand aims to combine its longtime foundation of technical expertise and quality services with an increased focus on aspirational design.
During Onyx Creative’s 44-year history, the company has evolved from a small architectural firm to a leading national multidiscipline professional services firm. Its new name reflects its values, culture, and creativity commitment, and acknowledges its team as a whole while reinforcing its strengths to provide clients and staff new opportunities.
The name “Onyx Creative” is inspired by the onyx gemstone. The stone is solid and timeless, qualities that pave the best path for the firm’s future.
As for the company’s new focus on aspirational design, Onyx Creative aims to be a platform for achieving both its clients’ and its own aspirations. Clients can expect the same dedication, now with expanded services and integrated solutions.
Aspirational design embodies the belief that there are greater creative possibilities within each project, and Onyx Creative pledges to search for them, creating places that people will want to be.