Bursting Forth with Flavor
DARK HORSE BARREL
size: 18 by 26 by 72 in.
client: E&J Gallo Winery
POP type: Floorstand Display Permanent
product category: Wine, Beer, and Spirits
Shop! award: Best Innovation, Gold (West Coast POP Show)
Shop! member Bish Creative Display contributed to the display
BY COMBINING THE ICONIC HORSE MADE OF SCULPTED MOLDED FOAM AND A WINE BARREL, Gallo represents the key features of Dark Horse wine. The majestic leap attracts the eye and has cause popularity of the brand to rise. Each display has been made independently, and later hand decorated to give it an authentic look.