Design creates inviting destination
SEATTLE CHOCOLATES | Tukwila, WA
size 4,500 sf
completion January 2017
photos Aaron Leitz Photography
Contributing Shop! member:
TURNING THE BRAND’S 1960s-ERA FACTORY into an inviting destination, this design creates a sweet experience for chocolate lovers. The location provides a realistic, educational, and memorable peek at the production process. The addition of retail space, a tasting room, and a classroom increases the B2C shopability of the traditional B2B space.
The corporate color, magenta, reinforces the brand on a mezzanine walkway. Oversized banners along the warehouse ceiling brighten the factory floor. The interactive classroom is equipped with a tasting bar featuring custom tables, jars, and finishes.