Custom elements create captivating environment
SOFT SURROUNDINGS | Rochester Hills, MI
size: 4,662 sf
completion: March 2017
Shop! award: Silver (Design Awards)
FILLING THE STORE WITH HANDCRAFTED, METICULOUSLY DETAILED CUSTOM FIXTURES AND TRIMS creates the impression of stepping into the brand’s catalog.
Elements throughout the captivating — and very feminine — interior take cues from the design theme, inspired by French home furnishing. Product and fixtures seamlessly integrate within the welcoming, sophisticated, and home-like physical space.
Highlights include a beauty area with metal, stone, and wood furnishings and fixtures. A large barn window display and hand-etched mirrors serve as the backdrop for a cashwrap adorned with French accents. A hand-built entry pergola features reclaimed lumber and custom finishes. Entry doors are crafted and carved. Delicate details provide a soft touch to the durable metal displays. Custom transom windows also sit above each fitting room door.
Using new materials and salvaged/reclaimed lumber creates a sophisticated look and the feel of old timber. Multiple finish techniques and complex multi-step finishes accentuates the wood’s natural properties and establishes a finish that will withstand years of use.
A special mobilized saw was also developed to effectively handle reclaimed lumber pieces that were too large and thick to manage with traditional woodworking tools and processes.