Design highlights brand’s boho style
LOVESTITCH WHOLESALE | Los Angeles
size: 6,200 sf
completion: April 2017
photos: Zack Benson Photography
Shop! member Retail Habitats contributed to the design and project management
THE EARTHY VIBES OF THIS BRIGHT, AIRY DESIGN at the apparel company’s new location, inside a historic warehouse, highlight the brand’s bohemian California style.
The storefront differs greatly from the brand’s small, former digs in the midst of a noisy marketplace. The warehouse’s existing architectural features seamlessly integrate with customer-friendly elements, such as an impressive cashwrap anchoring the space. Strategically placed patches of exposed brick preserve the building’s history. Light fixtures take inspiration from the warehouse’s industrial qualities and vintage aspects of the clothing.
The project also reflects the brand’s story through natural textures that include:
- Stone/concrete floors
- Exposed beam ceiling
- Wooden and metal shelving
Using organic backdrops provide better framing of the merchandise. Vignette displays show cohesive collections. Buyers viewing the online catalog can expect to easily find the same merchandise inside the showroom.
An area dedicated to buyer relations emphasizes interactions rather than transactions. Visitors can enjoy refreshments while discussing designs, reviewing prices, and placing orders.
Challenges involving the location included leveling a sloping floor with outriggers that had to be custom cut. Visiting surrounding businesses and communicating with the developer ensured the showroom complemented the ambiance of neighboring retailers, including a coffee shop and several other boutiques.
The storefront is a big hit with customers, according to the brand’s owner, who reports business has tripled since opening.