Invigorating design caters to military community
CANEX – CANADIAN FORCES MORALE AND WELFARE SERVICES (CFMWS) | Petawawa, ON, Canada
size 41,000 sf
completion April 2017
photos Paul Couvrette
Shop! member DMD Retail Design Ltd. contributed to the design
THIS MODERN, WELL-COMMUNICATED STORE WITH A MULTITUDE OF RETAIL NEEDS UNDER ONE ROOF provides consistency and support to the military community. The emotionally targeted selling environment integrates positive energy, reliability, and familiarity, encouraging customers to shop on base. The CANEX colors of red, white, and gray promote the brand’s identity and instill a sense of pride.
Visually intriguing signage in French and English highlight a diverse array of services and merchandise. These include extreme weather gear, groceries, military memorabilia, post office, dry cleaning, barber shop, and tire sales.
Other highlights include:
- Easy, moveable fixtures
- Modern military images
- Community notice boards
- Polished concrete floors
- Metal merchandising displays
Artistic grocery murals featuring standoff stretch fabric panels disguise surface mounted plumbing elements.
A corner with bricks that were saved following the demolition of General Panet High School pays homage to the institution, which was removed to make room for the new CANEX location.
A well-lit, framed photo and shovel from the store’s ribbon-cutting day marking the start of construction welcomes customers at the entrance.