Delightful display draws attention
CIEL CONTOUR RACK
client The Coca-Cola Company
POP type permanent
product category beverages
retail type supermarket
Shop! member Diseko Soluciones S.A. de C.V. contributed to the design
THE 360-DEGREE, BOTTLE-SHAPED CONTOUR RACK FEATURING COOL BLUE TONES PROVIDES AN EYE-CATCHING, REFRESHING VIBE TO THE CLIENT’S NEW PRODUCT LAUNCH.
The display is appropriate for the three largest distribution channels in Mexico — grocery stores, convenience, and traditional mom-and-pop stores. Metal, PETG, and vacuum formed polystyrene make this design effective and functional. The display is also within budget, meeting the goal of being under the $50 range.
Having the display become part of an initiative for the product launch contributed to making an impressive impact on Mexico’s competitive, summer water market. The Coca-Cola Corporation reports the campaign was very successful and pushed the display to its eight bottlers in the country for the 2018 season.