Design brews up shopper awareness
KEURIG DEMO SHELF DISPLAY
client Keurig Green Mountain
POP type permanent
product category food
retail type mass merchant
Shop! award Bronze (OMA)
Shop! member New Dimensions Research Corp. contributed to the display
CREATING THIS TOP SHELF DISPLAY expertly accomplishes Keurig’s need to boost shopper awareness of its new K-35 Brewer, as well as the Brewer Essentials product lineup, at the brand’s largest retail customer, Walmart.
Both the K-35 Brewer and the Essentials were located in the low shopper traffic household appliances department. Co-merchandising these products in the high traffic grocery department with the K-cup Packs also increases recognition.
Walmart Supercenters promotes Keurig K-cup Packs with a four-way Permanent Islander II Display fixture. The demo design improves the ROI by reducing extra inventory of slower selling K-cup Packs and freeing up a top display shelf location to feature a demonstration of the new K-35 Brewer and sell several Keurig Brewer Essentials SKUs to generate higher incremental sales and increase profitability.
The attention-getting design brings together a combination of vacuum formed shelf trays and high impact polystyrene extrusion channels. The center features a demonstration model of the new K-35 Brewer. Essentials products flank the demo model.