Display elevates brand, engages shoppers
LG TARGET INLINE DISPLAY
client LG Electronics
POP type aisle redesign – permanent
product category aisle redesign
retail type mass merchant
Shop! award Bronze (OMA)
Shop! member Design Phase Inc. contributed to the design
THIS HIGH-END DESIGN ON TARGET’S TV WALL SETS THIS LG OLED TELEVISION APART FROM THE COMPETITION, showing consumers this is not just a regular TV.
The project also promotes the first time that LG is offering its OLED television inside Target. The eye-catching display grabs the attention of the shoppers from 30-ft. away, attracts the shopper at 10-ft. away, and engages with the shopper at 3 ft.
Completely covering the existing gondola essentially rebrands the space to fit within LG’s brand guidelines. Working closely with Target also ensures the display allows the existing gondola system to work as the store would like, allowing access to the cords and changing of products.
A 4K media player to control the experience for shoppers provides them with a demonstration of the TV sound and the soundbar sound. All electronics are housed in the shelf, which has a door on the front for easy access.
The display was a great success, increasing sales for both LG and Target.