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Stairway to Luxury
Jewelry retailer shines with elegant fixtures
SHREVE & CO. | San Francisco
size 16,000 sf
completion February 2017
photos Drew Altizer PhotographyShop! member Bernhard Woodwork, LTD. contributed to the millwork
ELEGANT, CUSTOM-DESIGN, BUILT-IN FIXTURES ADD A LUXURIOUS SHINE to the two-level flagship location of this 166-year-old retailer, specializing in fine time pieces and jewelry.
The retailer relocated from its previous storefront, where it had operated for over 110 years. The new store reflects a modern interpretation of the former home with fine woods and custom-curved showcases.
A transparent storefront allows customers to experience the boutique’s grand scale. A spectacular, inviting elliptical stair with a custom chandelier by the storefront window lets shoppers immediately know there is a second floor to explore.
A spacious entry features displays of jewelry, including an 8-ft.-long elliptical case at the bottom of the grand stair. Individually branded watch boutiques lining the sides and back of the ground floor are also easily seen when entering the store.
Lighter, blonder Anigre veneer adds a feminine touch to the women’s area. Dark walnut supplies a masculine vibe in the men’s area. All custom cases are also electronic, with no keyholes and locks.
An open bronze screen creates a beautiful backdrop for three feature vitrines behind an elliptical feature case with pullout displays. The wall fixture creates a dramatic statement without blocking the stair.
