Nearly 70% of millennials would consider purchasing a lab grown diamond for an engagement ring because they are environmentally friendly, conflict free, and less expensive.
Glowing statistics point to an increase in consumers who are embracing lab created diamonds, leading to more purchases this holiday season.
Rogers & Hollands Jewelers (REI), a U.S.-based, family-owned and operated jewelry retailer, is predicting an approximate 15% increase in holiday sales for their lab grown diamond collection this year.
To meet the increasing demand for laboratory created diamonds this holiday season, Rogers & Hollands has added more than twenty new styles including fancy-shape oval and pear solitaire diamond rings, stud earrings, anniversary bands, tennis bracelets, and many others.
Rogers & Hollands has been selling lab grown diamonds for more than five years, making the retailer one of the nation’s leading experts in this growing jewelry trend. Physically, optically, and chemically identical to mined diamonds, lab grown diamonds are steadily becoming an ideal preference for guests.
Conflict free, less expensive
According to a 2018 survey, nearly 70% of millennials would consider purchasing a lab grown diamond for an engagement ring because they are environmentally friendly, conflict free, and less expensive.
“Five years ago, we started selling three styles of lab grown diamonds,” says Dominick Sorresso, VP of merchandising for Rogers Enterprises. “Today, we are one of the only mall jewelry retailers to offer such an expansive line of unique jewelry styles that feature these diamonds– just in time for the holiday shopping season. We challenge anyone to point out the difference between a lab grown and mined diamond – they can’t because they are exactly the same. The only difference lies in how each diamond was created.”
Small ecological footprint
Transparency is key in assuring trust and all REI lab grown diamonds are certified by an internationally recognized gemological grading laboratory. Each diamond is cut and certified the same as a traditional minded diamond and are fully guaranteed by their producers to be conflict-free from illegal trade and labor practices.
Lab grown diamonds are environmentally friendly and have a very small ecological footprint. The laboratories that grow REI lab grown diamonds use a minimal amount of energy and water — and utilize a process that results in almost no emissions or pollutant by-products.