Countryside Charisma

Posted On 25 Oct 2018

By : Retail Environments Staff

Tag: POP, wine/liquor

Design stays true to brand’s Italian roots

CAVIT MULTI-CASE ITALIAN WINE CART
submitted 2018
client Palm Bay International
POP type permanent
product category beverage – wine and liquor
Shop! award Bronze (OMA)

Shop! member Bish Creative Display contributed to the display

CHARMING DETAILS PROVIDE THIS DESIGN WITH THE LOOK AND FEEL OF A CART STROLLING THROUGH THE STREETS OF VENICE. The display showcases ten to fifteen cases of wine in an easy-to-shop format that highlights the brand’s heritage. Depicting the mystique of the Italian countryside with such outstanding features as aesthetically-pleasing wood tones and laser cut wheels also promotes the brand’s Italian roots.

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Posted by members of the Shop! Team and editorial staff of Retail Environments magazine.

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Shop! is the global non-profit trade association dedicated to enhancing retail environments and experiences. Shop! represents more than 1,500 member companies worldwide and provides value to the global retail marketplace through our leadership in: Research (consumer behavior, trends, futures), Design (customer experience design, store design, display design, fixture design), Build (manufacturing, construction, materials, methods, logistics, installation), Marketing (in-store communications, in-store marketing, technology, visual merchandising, and Evaluation (ROI, analytics, recognition/awards).