New showroom highlights high-end European products
LUXURIOUSLY-APPOINTED VIGNETTES AND DISPLAYS OF HIGH-END EUROPEAN PRODUCTS GREET VISITORS ENTERING the new PORCELANOSA showroom in Chestnut Hill, Mass., located six miles west of Boston.
The 5,200-sq.-ft. exhibition space showcases three full-size kitchen displays and 35 full lifestyle bathroom vignettes. This is the company’s second showroom in Massachusetts. A grand opening party was held on Oct. 17. An existing showroom is located at the Boston Design Center in Boston.
“PORCELANOSA is excited to open a new high-end retail showroom in Chestnut Hill that will showcase our large selection of European luxury products to the area,” says Carolina Vasquez, marketing manager for PORCELANOSA. “With over 38 lifestyle vignettes, home owners as well as interior designers alike can experience firsthand PORCELANOSA’s luxury products while also having access to top design experts and consultants.”
In the new showroom, customers and industry professionals alike can meet with dedicated in-store design consultants to select products and take home free tile samples for residential renovation projects. Industry professionals including architects, developers, and builders can also schedule meetings with personal architectural and design sales representatives that work on larger commercial projects.
In addition to the kitchens and bathroom displays, there’s an extensive tile library with hundreds of tiles to choose from. The Chestnut Hill showroom is also part of The Street, a destination for shops, eateries, entertainment, and culture.
The PORCELANOSA Group has more than 400 showrooms throughout the world, which it either operates itself or through companies with its distributors. The company has 30 showrooms and six distribution centers spanning more than five million square feet throughout the U.S. and Canada. These include newly opened showrooms in the Miami Design District and San Diego. The company is slated to open another showroom in Toronto later this month.