Spacious design caters to diverse group of travelers
QUICKLEE’S | Avon, NY
size 11,500 sf
completion May 2017
photos Larry Tetamore
Shop! member D|Fab (Design Fabrications Inc.) contributed to the design, in-store graphics, in-store signage, lighting, visual elements, and wall treatment
SMARTLY ARRANGED SERVICES AND PRODUCTS AROUND A CENTRAL HOSPITALITY AREA EXTEND A WARM WELCOME TO TRAVELERS at this combination convenience store and truck stop. Having all amenities visible through large openings at either end of the hospitality area also promotes exploration.
A spacious interior with generous aisles and efficient foot traffic flow exemplifies the brand’s fast, clean, and friendly marketing message. Clean sight lines in the well-lit interior add to the sense of security, cleanliness, and order.
Using the green and blue brand palette draws attention to focal areas, while soft wood tones and textures provide a soft ambience. Curvilinear overhead beams and custom branded drum lights add intimacy. Incorporating LED lighting throughout the signage and graphics also brings an uplifting, airy vibe to the space.
The hospitality area’s TV, leather chairs, dining tables, and fireplace provide a comfortable setting for a diverse consumer group that includes the local community, travelers, and professional drivers. A large wall graphic with local map, community history, and messaging creates a strong, appealing visual impact.
Other amenities on site include a laundromat, private showers, restrooms, and a truck maintenance facility.