Easy-to-shop stocking display brings yummy tidings
MARS WRIGLEY CONFECTIONERY HOLIDAY POS DUMPBIN
client Mars Wrigley
POP type temporary
product category snacks
Shop! member Boorne Canadian Graphics contributed to the display
THIS CHEERFUL DESIGN, HOLDING OVER 30 LB OF THE BRAND’S PRODUCT, PUTS SHOPPERS IN THE HOLIDAY MOOD FOR SWEET STOCKING STUFFERS.
The easy-to-shop, large stocking-shaped display is easily transportable and simple to assemble. The unit collapses into a manageable carton-packed format and assembled in-store. The base pops open to create the stocking cavity and the graphic topper is assembled in-store to feature the language of choice and affixed with foam tape.
The Mars Wrigley Holiday Program was a huge success. In addition to the holiday stocking POS tool being easy to set up and execute in-store, direct distribution was achieved with 100% retailer compliance resulting in a 90% sell through of all storybook SKUs.