Spacious design caters to diverse group of travelers
SMARTLY ARRANGED SERVICES AND PRODUCTS AROUND A CENTRAL HOSPITALITY AREA extend a warm welcome to travelers at this combination convenience store and truck stop. Having all amenities visible through large openings at either end of the hospitality area also promotes exploration.
A spacious interior with generous aisles and efficient foot traffic flow exemplifies the brand’s fast, clean, and friendly marketing message. Clean sight lines in the well-lit interior add to the sense of security, cleanliness, and order.
Using the green and blue brand palette draws attention to focal areas, while soft wood tones and textures provide a soft ambience. Curvilinear overhead beams and custom branded drum lights add intimacy. Incorporating LED lighting throughout the signage and graphics also brings an uplifting, airy vibe to the space.
QUICKLEE’S | Avon, NY
size 11,500 sf
completion May 2017
photos Larry Tetamore
Contributing Shop! member
D|Fab (Design Fabrications) design, in-store signage/graphics, lighting, visual elements, and wall treatment
The hospitality area’s TV, leather chairs, dining tables, and fireplace provide a comfortable setting for a diverse consumer group that includes the local community, travelers, and professional drivers. A large wall graphic with local map, community history, and messaging creates a strong, appealing visual impact.
Other amenities on site include a laundromat, private showers, restrooms, and a truck maintenance facility.