Experiential features show how to travel in style
SAMSONITE | Ala Moana Center, Honolulu, HI
size 1,265 sf
completion April 2017
photos ANDREA BRIZZI PHOTOGRAPHY LLC
Shop! award Silver (Design Awards)
THIS PROTOTYPE’S MODULAR THEME MERGES FLEXIBILITY WITH DISCOVERY, offering customers a true testing zone within an environment that supports expanded category presentations.
The unique, immersive experience transcends the typical luggage store with more options and try-before-you-buy experiences, such as an interactive zone simulating an authentic airplane scenario with carry-on luggage sizer, luggage scale, airline seats, and overhead bins. All the airplane components were re-purposed from international sources.
A variety of floor treatments such as carpet, tile, and an asphalt-like texture flooring also provide a realistic setting where shoppers can test the product under various conditions. Designated display areas let customers open and explore the luggage.
Other elements include attention-getting, large format SEG light boxes at the storefront that highlight Samsonite’s fashionable, edgy campaigns.
A modular perimeter system allows for a variety of shelf configurations that are adaptable to collection sizes and accessories. Modular, large-format SEG frames hanging over the perimeter panels can flex in their positions around the store to communicate promotional campaigns and/or tips for travelers.
Due to the dark coloring of many luggage products, great importance was placed on achieving appropriate lighting levels. This includes track lighting along the perimeter accompanied by adjustable two head recessed lighting fixtures throughout the store. Perimeter fixture panels with shelving lighting further enhances the product presentation. Graphic lightboxes at the front of the store adds an extra glow, allowing the merchandise to really pop.
Graphic frames that simulate airplane windows on the feature wall and magnetic category signs resembling airplane fins also bring authenticity to the fun, unique environment. Associates with iPads offer endless aisle options and shipping services.