U.S.-based packaging and design company Bay Cities has announced the launch of a new brand identity. The new branding reflects the strength and direction of the company and its commitment to innovation.
For more than 60 years, Bay Cities has been the leading creative packaging and display partner to brand marketers, retailers, and e-commerce companies. As the experience of shopping has changed due to in-home voice-control technology, the changing landscape for shopping malls, and increased competition for shelf and floor space, the services Bay Cities offers have evolved to meet the needs of its customers.
“We incorporate cutting-edge technology, innovations, and consumer research to create packaging and displays that speak to the 21st century customer,” says Bay Cities CEO Greg Tucker.
“Our new brand identity represents our continued innovation and growth, and better reflects our ethos and the services we offer to clients,” adds Nanneke Dinklo, senior director marketing & branding.
The process of rebranding started in early 2018. The visual identity includes a new logo, color palette, fonts, and messaging that better articulates how Bay Cities helps customers shine on-shelf or online. A new website, collateral, and additional physical and online items will be rolled out over the coming months.
The new Bay Cities brand is as much about inspiration as it is identity. “We help our customers shine in a crowded marketplace,” says Tucker. “We champion innovation and creativity for our customers, and ourselves, and I hope that our new brand identity inspires customers to think creatively about the shopping experience.”