Fun demo puts the play in display
FISHER-PRICE DISNEY PRINCESS MAGICAL WAND PALACE
client Mattel Inc.
POP type semi-permanent
product category entertainment
Shop! award Silver (OMA)
Shop! member Darko, Inc. contributed to the display
THIS FUN, ENTERTAINING DISPLAY ENCOURAGES KIDS TO CREATE DIFFERENT INTERACTIONS WITH THEIR FAVORITE PRINCESS CHARACTERS THROUGH SIGHT, SOUND, AND MOTION.
The interactive display capitalizes on the popularity of the Disney Princesses while continuing to build brand equity and awareness of the Little People line of products.
A pretty pastel color palette draws the eye. Easy-to-read instructions on how to use the palace’s various features also promotes exploration.