Design shines with sleek elements
VITTORIO FORTI | Guadalajara, Jalisco, Mexico
size 1,700 sf
completion July 2017
Shop! member Watt International contributed to the consulting and design
A MIX OF MODERN AND ART DECO ELEMENTS IN THE STORE’S DESIGN conveys an environment that caters to the well-dressed man. Gold and brass accents also accentuate the brand’s status and quality.
The well-organized store highlights lifestyle stories through coordinated merchandise. A modular system allows for the flexibility to create zonal areas and departments. The format provides opportunities for solution selling and positions the brand as a lifestyle partner.
Subcategorizing the offer, from semi-casual through formal dress, lets customers quickly discern how to fulfill their needs with the appropriate items. Display features, such as floor fixtures and modular wall inserts, showcase complimentary products to build average transaction value and increase the purchase frequency of accessories.
- Contemporary glass and metal wall structures ensure the brand speaks to a younger market without alienating older segments.
- Clear and frosted glass, white ceilings, and textured wall coverings infused with warm, white oak wood visually balance the space and create a masculine setting.
- Tablets provided to the sales assistants streamline the operational process and further reinforce the brand’s modern image.
- Intentionally locating a tailor within the space highlights the brand’s proficiency and authority in the men’s fashion retail category.
It is also critical for the quantity of merchandise to be on the floor. To accommodate this, the design features a third-tier perimeter wall application with overstock and a simple graphic awning application to hide the merchandise.