Design presents meaningful merchandising stories
FRONTGATE | Plano, Texas
size 22,000 sf
completion July 2017
photos Richard Cadan Photography
Shop! member FRCH Design Worldwide contributed to the architecture and design
TAKING CUSTOMERS ON A JOURNEY THAT UNFOLDS LIKE A FINE HOME TURNS THIS FLAGSHIP DESIGN INTO A SETTING THAT’S ASPIRATIONAL, ENJOYABLE, AND APPROACHABLE.
A grand hall acts as a main runway and sets the tone, creating a first impression of grand living. A flexible, open floor plan presents meaningful merchandising stories featuring curated collections and ever-changing vignettes.
Materials and a soft, neutral color palette support the upscale environment. These include subtle romantic accents like crown molding and chandeliers. Quartz stone counters portray a sense of substance and quality.
Wood flooring with tile accents guide customers through the lifestyle vignettes, while the black ceiling keeps the focus on the merchandise and not the architecture.
Other highlights include a 2,500-sq.-ft. outdoor veranda space that serves as a continuation of the sales floor, allowing the brand to showcase its products in a realistic environment and leverage the warmer Texas weather.
Elements such as a café and a fireplace promote hospitality. The café’s beverage menu includes a selection of wines and beer at night and the weekends.
A design studio with opportunities to test products and materials further enhances the customer experience.