While much has been made about the growth of online shopping and the impact on traditional retail, a new survey from Junior Achievement USA (JA) shows that a majority of teens (54%) plan to do much of their shopping at brick-and-mortar discount stores like Walmart and Target this holiday season.
Clothing (54%), gift cards (48%), and video games (39%) top the list of gift ideas.
Less than half (46%) say they would be doing much of their shopping online, while about a third (35%) planned to head out to the shopping malls. These findings are essentially unchanged from a similar survey conducted by JA in 2017. The survey of 1,004 teens was conducted in late October and early November.
“Many young people have their first shopping experience during the holidays,” says Jack Kosakowski, president and CEO of Junior Achievement USA. “This provides an opportunity for teens to begin learning how to work within a budget and make financially informed decisions. It also creates a moment when parents can talk to their kids about managing money as part of day-to-day conversation.”
The largest percentage of teens (42%) expects to spend less than $100 on holiday gifts, while about a fifth anticipate spending between $100 and $200 (21%). Far fewer (13%) think they will spend more than $200 on gifts. About a quarter (26%) either don’t know what they will spend or don’t anticipate buying presents.
The top gift idea is clothing (54%), followed by gift cards (48%), video games (39%), accessories, such as hats and shoes (37%), small electronics (30%), jewelry (28%), toys (27%), music (23%), and sporting goods/apparel (17%).