Modern design embodies brand’s craftsmanship
RICHARD MILLE | New York City
size 4,200 sf
completion October 2018
photos Philippe Louzon
Contributing Shop! member:
TPG Architecture design
A 30-FT.-HIGH GLASS FACADE defines this sleek, contemporary two-story flagship, setting a luxurious tone for the brand’s largest store worldwide. The facade embodies the brand’s intricate craftsmanship and dedication to impeccable engineering.
With a combined weight of 37,000 lb., each of the facade’s 24 glass panels are individually engraved and arranged three deep to form an ethereal sculpture based on the brand’s iconic RM 008 Tourbillon movement. Designing a structural support to suspend the glass panels required precise weight calculations by multiple engineers in three countries. To create a glowing presence at the foundation of the residential tower, the transparent wall is illuminated by 156 ft. of fully adjustable LED light fixtures.
A glass-enclosed vestibule sits underneath 13 tons of suspended feature glass. Interior vestibule doors are part of the feature glass and carved with the watch movement.
A main sales area is aligned with pristine rows of individual vitrines, each displaying pieces from the Richard Mille collection. Cracked glass louvers break up the space that features black leather wall panels with zipper details, Macassar wood finishes, and plush white carpeting. This contrast between light and dark materials creates a stunning canvas for showcasing the timepieces.
In the heart of the store, a custom elevator with triple glass shaft delivers visitors to the mezzanine level. Encased in curved, three-layer glass panels with brushed metal cladding, the illuminated elevator creates the illusion of a floating capsule. The transparent cab and shaft allow a full view of the machinery at work and the fine details of each part inside — providing another nod to the engineering of the brand’s high-end products.
Other highlights include a mid-floor bar and VIP consultation rooms. A lounge overlooks the busy street.