Display sparks fond childhood memories
Resembling an old-fashioned ice cream cart, this display captures the imaginations of children and collectors with colors and imagery in an attention-getting design. It generates excitement and sparks fond childhood memories of carefree days and ice cream. The display capitalizes on an integrated marketing plan. Multiple store checks were conducted, and the best practices in shopper marketing were reviewed to gain an understanding of the opportunity and positioning.
POP type temporary
product category entertainment
Contributing Shop! member:
Hughes Decorr display