Display sparks fond childhood memories
POP type temporary
product category entertainment
Contributing Shop! member:
Hughes Decorr display
THE DISPLAY FOR THIS NEW PRODUCT LAUNCH IS A TREAT FOR THE EYES. Resembling an old-fashioned ice cream cart, the colors and imagery create an attention-getting, innovative design that captures the imaginations of children and collectors. The stimulating project generates excitement and sparks fond childhood memories of carefree days and ice cream.
The display capitalizes on an integrated marketing plan. Multiple store checks were conducted and the best practices in shopper marketing were reviewed to gain an understanding of the opportunity and positioning.