The holidays may not be the most wonderful time of the year for everyone: Mintel research reveals that as many as 36% of all adults in the UK say that they feel stressed at Christmas.
When asked what specifically stresses them most about the festive season, consumers who said they felt extremely stressed (6%), somewhat stressed (30%), and somewhat relaxed (42%) said what stresses them the most about the festive season is:
46%: The cost of buying presents.
43%: Buying the right presents.
27%: Not having enough time to get everything done.
20%: Cooking the Christmas lunch or dinner.
17%: Deliveries not coming on time, whether it’s food or gifts.
16%: Spending time with family members at Christmas who they don’t get along with.
4%: Behaving badly at a Christmas party.
Jack Duckett, senior consumers lifestyle analyst at Mintel, says: “Brits face a lot of pressure to have the perfect Christmas, ranging from the best decorated Christmas tree to the most elegant of Christmas feasts. There has always been something of a competitive element to how people approach Christmas, but there is little doubt that the dawn of social media and pervasive images of high-end celebrations have put even more pressure on Brits to achieve the ultimate Christmas Day. There is therefore little wonder that so many people feel stressed at this time of the year.
“Money consistently proves a core factor driving heightened stress levels this season, reflecting that as consumers seek to ‘achieve’ both the traditional and contemporary goals that come with having a ‘perfect Christmas’, it can be hard to keep costs down.”
It wouldn’t be Christmas without …
In search of the ultimate festive season, when asked to complete the phrase,“Christmas wouldn’t be Christmas without,” the nation’s top responses were:
1. In at number one, from “All I want for Christmas” to “Jingle Bell Rock”, 56% of adults agree that Christmas wouldn’t be Christmas without Christmas songs.
2. Hot on the heels of Christmas songs is the Christmas movie: 52% of adults associate Christmas with feel-good favorites such as Home Alone and Love Actually.
3. From the must-have penguin to the sought-after carrot, the pressure to come up with viral advertisements grows by the year, with 2018 being no exception. Mintel research reveals that for 41% of Brits, it wouldn’t be Christmas without Christmas TV advertisements.
4. From bubble and squeak to cold turkey sandwiches, 38% of Brits agree that Christmas wouldn’t be Christmas without Christmas leftovers.
5. Love ‘em or hate ’em, for a third (33%) of Brits, Christmas quite simply wouldn’t be Christmas without Brussels sprouts. The notorious sprout is a firm favorite in the West Midlands (38%), but considerably less important to Londoners (26%).
As for the remaining favorites, just under three in ten (28%) Brits feel that it wouldn’t be Christmas without the Queen’s speech, declining to one in ten (11%) 16-24s. Meanwhile, a quarter (25%) of Brits say Christmas is all about the Christmas jumper, rising to 33% of 16-24s. Finally, pantomimes (21%), panic buying presents (17%), and Secret Santa(14%) make up the remaining top ten responses.
Duckett adds: “Nostalgia is a key part of Christmas, as underlined by people’s love of festive songs and films, which provide a feel-good factor at a time that can be very stressful. Christmas movies in particular offer people a chance for escapism.
“Among the more iconic of Christmas elements is the Christmas Day meal; however, it can also be one of the more anxious events of the season. By contrast, eating leftovers on Boxing Day has proven to be a tradition many families relish. The fact that a third of consumers equate Christmas with Brussels sprouts could see dampened spirits this year as farmers are reporting the possibility of a Brussels sprout shortage.”