Design honors iconic architecture
PRINCETON UNIVERSITY STORE | Princeton, NJ
size 6,500 sf
completion March 2018
Contributing Shop! members
A SERIES OF NEIGHBORHOODS, SPANNING TWO UNIQUE STOREFRONTS AT DIFFERENT ELEVATIONS, brings together like products in an engaging environment where a diverse university community — from alumni to prospective students — can feel at home and easily find merchandise to suit their needs. Adding a twist of the familiar Princeton orange color to the design provides a welcoming touch.
The contemporary presentation also honors the past by paying homage to the university’s traditions, heritage, and architecture. Each area is highlighted by landscaped-sized photographs of iconic Princeton buildings and architecture. A modern stylized series of arches, made from stainless steel-formed tubes, compliments and adds dimensionality to the photos. The system also provides functional support for merchandising and display.
Bold and concentrated use of color at key service, entry, and navigation points provides easy orientation and further connects the store to the university.