High-tech perks highlight flagship
COVERGIRL’S OPENING OF A SLEEK, TWO-STORY TIMES SQUARE FLAGSHIP in New York City on Black Friday, Nov. 23, marks the brand’s first permanent retail store.
The store provides an experiential beauty playground. Minimalist black and white décor with pops of vibrant color are the backdrop to a deeply digital interior where shoppers can try-on, experiment, and express with their favorite CoverGirl products.
Every corner of the store is social media ready, providing the ultimate selfie-backdrops at each turn and allowing shoppers to easily share their shopping moments, product picks and CoverGirl looks.
- Virtual greeter, Olivia, who can direct consumers to their favorite product, share beauty trend advice, and answer questions.
- Augmented reality glam stations that can digitally share virtual makeovers for friends to see.
- Customization station to personalize cosmetics and/or makeup bag.
- Makeup application, tips, tricks, and product recommendations by a team of CoverGirl BFFs.