Advocating on behalf of the global Sikh community, humanitarian charity UNITED SIKHS has called upon Amazon CEO Jeff Bezos to immediately remove several products sold on Amazon.com that its says disrespectfully feature the sacred Darbar Sahib (Golden Temple) and Khanda (the symbol of the Sikh religion), including toilet seat covers and bath mats. Darbar Sahib is a Gurdwara, a place of worship for Sikhs, located in Amritsar, Punjab, India. It is considered the holiest Gurdwara and the most important pilgrimage site for Sikhs.
“It’s shocking and extremely disappointing that Amazon offers these products for sale,” says Rajesh Singh, UNITED SIKHS operations manager. “The merchandise featuring the disrespectful placement of Darbar Sahib and Khanda show a total lack of understanding on behalf of Amazon and its employees. We demand Mr. Bezos address this issue immediately.”
Through its mission to advocate for Sikhs around the world, UNITED SIKHS actively monitor incidents of anti-Sikhism. To date, the organization has received numerous complaints regarding toilet seat covers and floor mats featuring Darbar Sahib and the Khanda sold on Amazon.
In an effort to educate Amazon’s staff and prevent anti-Sikh products from being sold on the site in the future, UNITED SIKHS offered Sikh Awareness Training to Bezos. It has also reached out to the manufacturers of the merchandise to demand their production to be ceased immediately.