Campaign receives unique launch
HENDRICK’S HOT AIR BALLOON
client Hendrick’s Gin
POP type semi-permanent
product category wine and liquor
Shop! award bronze (OMA)
Contributing Shop! member
A unique launch featuring 150 hot air balloons provides a colorful, eye-catching promotion for the company’s World Cucumber Day campaign.
The superbly detailed displays function as both as a hanging balloon and as a pole topper for maximum in-store versatility. Graphics and construction were engineered in-house and distributed to stores in the form of easy-to-assemble kits.