Display draws the eye, drives purchases
WALMART DESTINY 2 WOW DISPLAY
POP type temporary
product category entertainment
This project creatively captivates consumers at an out-of-department placement inside Walmart.
The 360-interactive display focuses on the entire Destiny 2 franchise offering. Consumers are encouraged to take advantage of 3D guardians photo-op, with an entry point for non-traditional gaming consumers.
The cross-departmental products on a single interactive display meets Walmart’s strict out-of-department guidelines and achieves the goal of increasing awareness of new product offerings.
Key character images at the top act like a billboard and can be seen from far away.