Strong graphics educate, engage consumers
ERGO FIT DISPLAY
POP type permanent
product category general merchandise
Shop! award gold (OMA)
photo Jeff Mancini
Contributing Shop! member
OSI Creative display
This display’s strong header graphics spark interest and drive sales. Using imagery and copy to explain the fitting tool encourages riders of different statures to try various positions on the bike.
The project promotes Kawasaki’s Ergo-Fit program, which works with the company’s Vulcan S cruiser. The Vulcan can be made to accommodate riders shorter than 5-ft.-7-in. or taller than 6-ft.-1-in. via different seats, peg locations, and handlebars.
The display, which features hanging additional seats on the back panel, also clears up valuable inventory and floor space. It replaces a previous display that utilized three motorcycles to show the Ergo fit pieces.