Youthful concept speaks to Millennials
INNVICTUS | Playa del Carmen, Quintana Roo, Mexico
size 1,200 sf
completion July 2017
Contributing Shop! member
Watt International design
The design’s youthful approach reflects the expectations of Millennials and the shift towards adopting sports apparel as a lifestyle.
The store is located in a prominent tourist-driven retail neighborhood. Taking advantage of the existing architecture by developing a second retail level creates a strong awareness and allows the brand to prominently stand out.
An open and approachable entry with double height glazed windows offers a clear view of the store’s two levels. Visual merchandising, including mannequins in active poses, effectively highlights the unique and energetic spirit of the merchandise. The store’s shopability is simple, with key branded partners as the central focus and core products around the perimeter.
Other highlights include bright, joyful colors and warm woods. Bright yellow paint and plastic laminate on the perimeter walls add movement to the space. Neutral concrete-like porcelain tile on the floor and perimeter risers provide a raw, urban feel.