Light box enhances customer experience
SUPERDRY “CASH CLOUD” | South Shore Plaza, Boston
size 269 sf
completion August 2017
Contributing Shop! member
Kendu In-Store Visual Solutions design, in-store graphics, in-store signage, project management
The can’t-miss wayfinding of this distinctive “cash cloud” light box provides a unique and stylish in-store experience. The oversized, overhead communication unit makes a powerful statement by offering a 360-degree view of inspirational images and the latest looks.
Kendu’s Smartframe system allows the luminous, suspended structure to update imagery regularly, without the need for specialized tradesmen or tools. Adding new campaign imagery boosts the overall shopability, giving the store a sense of freshness and encouraging return visits.
The structure’s four sides feature two types of double-sided Smartframe LED light boxes, measuring 13.11 by 3.28 ft. and 7.87 by 3.28 ft. The four exterior and interior walls feature Superdry branded printed SEG visuals.
The design meets the store’s requirements, floor plan, and the building’s structural elements. The installation’s success and its easy assembly system guaranteed a rollout of the “cash cloud” light box in four stores — Queens Center, N.Y.; Pentagon, Washington, D.C.; Tysons Corner, Va.; CambridgeSide, Mass.; and UTC in San Diego. The original design’s size and visual imagery was adapted for each store.