Display is must-shop destination
As a destination for all things Dew, this structure brings together cold singles, single-serve brand extension offerings, and warm take home multi-packs.
Boasting the brand’s trademark green from top to bottom and standing at 84 in. tall, the bold and prominent display calls to customers as they enter the store.
DG GENERAL STORE ENDCAP
POP type permanent
product category carbonated drinks
Shop! award gold (OMA)
Contributing Shop! member
Universal Display & Fixtures display
The “Dew General Store” refueling station is completely, yet separately, shoppable on three sides. A built-in cooler provides a variety of refreshment flavors on the spot.
The brand message of “Drink Dew, Get Points” promotes the fun of not only the Dew product experience, but also the opportunity to earn points that can be used for a variety of brand apparel, gift card, and prizes.