Three bank displays draw attention
BANK OF AMERICA
client Bank of America
POP type semi-permanent (Welcome to Low Rates)
temporary (Nice Bonus, Send Money)
product category service
retail type banks
Shop! award bronze (Nice Bonus-OMA)
Contributing Shop! Member
Rapid Displays display
These three, very informative displays draw plenty of attention from bank customers.
Friendly fonts and attractive graphics aid in effectively promoting services and piquing interest.
This retail promotion prominently displays the benefits members can get in an easy and compelling manner. The promotion is direct, simple to understand, and centers on the idea of a card that works hard for the consumer so that they could be rewarded nicely for everyday spending.
Appealing to savvy travelers, the display also touts bonus miles and other perks.
Send Money Person to Person Lobby Display
An emoji and text conversation between a parent and a cash-strapped child reveals an often all-too-true real life scenario that effectively promotes the bank’s app.
The amusing touch of realism engages customers and builds awareness about the app and its uses.
Welcome to Low Rates
Understanding that the millennial market is extremely pragmatic when it comes to financial products and that they are largely newcomers to the home loan markets, BOA wanted to create a display that was both practical and approachable. The welcoming tone encourages questions.